Duration

10 months

Start Date

March 2026

Tuition Fee

€ 9,950

Location

Turin, Italy

Description

The Master in Digital Marketing & Communication Management at IAAD. in Turin is a comprehensive 10-month program designed to equip students with the skills required to excel in the dynamic field of digital communication. The curriculum encompasses various aspects of electronic communication, advertising, and marketing, reflecting the sector’s rapid growth and technological advancements.

Students will delve into diverse subjects, including marketing strategies, content management, website and mobile app development, UX/UI design, social media management, semantic web technologies, video production, search engine optimization (SEO), digital public relations, and e-commerce platform management. This multidisciplinary approach ensures graduates are well-prepared to navigate the complexities of modern digital landscapes.

The program is structured around four core competencies: Specialized Expertise, Mastery of the Work Process, Project Management, and Creativity. This framework aims to develop professionals capable of managing intricate projects that span multiple platforms and processes, addressing the industry’s demand for versatile digital managers.

IAAD. emphasizes practical experience through lectures and workshops, fostering active participation and hands-on learning. The faculty comprises industry professionals who provide valuable insights and mentorship, bridging the gap between academic theory and real-world application.

Upon completion, graduates can pursue various roles, such as Digital Content Manager, Social Media Manager, Community Manager, Web Developer, Web Analyst, UX/UI Designer, SEO Specialist, Semantic Engineer, Data Scientist, Audiovisual Manager, VR Developer, and E-Commerce Manager. The program’s strong industry connections and IAAD.’s collaboration with over 5,000 companies enhance job placement opportunities, with more than 90% of graduates securing employment within a year.

This master’s program offers a robust foundation for those aiming to thrive in the ever-evolving digital marketing and communication sector, blending theoretical knowledge with practical skills to meet the industry’s current and future demands.